What is Customer Success Worth?
01
TTM New Logo ARR ($M)
000000
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Results
Status Quo
$00.00 M
Total Ending ARR
1% Lift in Net $ Retention
Total Ending ARR
$00.00 M
5% Lift in Net $ Retention
Total Ending ARR
$00.00 M
1% uplift retention is worth:
$000
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000000
Ending ARR ($M)
02
NEXT QUESTION
000000
Net Dollar Retention (%)
03
NEXT QUESTION
000000
TTM New Logo ARR Growth Rate (%)
04
RESTART
000000
Exit Revenue Multiple (5 Years)
05
RESTART
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Base Case
0%
New Logo ARR
Existing & Upsell ARR
Total ARR
$1.0
$1.0
$2.0
$1.0
$0.0
$1.1
Year 1
Year 2
Year 3
$1.0
$0.0
$1.1
Year 4
$1.0
$0.0
$1.1
Year 5
$1.0
$0.0
$1.1
Year 6
$1.0
$0.0
$1.1
Base Case
New Logo ARR
Existing & Upsell ARR
Total ARR
$1.0
Year 1
Year 2
$1.0
$2.0
$1.0
$0.0
$1.1
Year 3
$1.0
$0.0
$1.1
Year 4
$1.0
$0.0
$1.1
Year 5
$1.0
$0.0
$1.1
Year 6
$1.0
$0.0
$1.1
1%
Base Case
New Logo ARR
Existing & Upsell ARR
Total ARR
$1.0
Year 1
Year 2
$1.0
$2.0
$1.0
$0.0
$1.1
Year 3
$1.0
$0.0
$1.1
Year 4
$1.0
$0.0
$1.1
Year 5
$1.0
$0.0
$1.1
Year 6
$1.0
$0.0
$1.1
5%
Status Quo
Scenario ($ in M)
Revenue
1% Uplift
5% Uplift
$1.0
$1.0
$2.0
Enterprise Value
$1.0
$0.0
$1.1
Incremental EV
-
$0.0
$1.1
$1.0
Calculate
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$00.00 M
Incremental EV
Incremental EV
$00.00 M
Incremental EV
$00.00 M
TTM New Logo ARR
=
ARR added in last 12 months from new customers (i.e. “new logos")
Ending ARR
Annual recurring revenue from all current existing contracts
=
Net Dollar Retention (TTM)
Current ARR of all customers who were active 12 months ago
ARR of those same customers 12 months prior
=
TTM New Logo ARR Growth Rate (%)
ARR from new customers
added in LTM
ARR from new customers added in preceding 12 months
=
Ending ARR
Annual recurring revenue from all current existing contracts
=
Net Dollar Retention (TTM)
Current ARR of all customers who were active 12 months ago
ARR of those same customers 12 months prior
=
TTM New Logo ARR Growth Rate (%)
(ARR from new customers added in LTM
ARR from new customers added in preceding 12 months)
=
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