Insight Partners is an awesome firm that shares many of our values, and we’ve been grateful to have them as partners on this journey of building a great company based on a great product.
Eran Zinman Co-Founder & CEO Monday.com*
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Insight Partners is an awesome firm that shares many of our values, and we’ve been grateful to have them as partners on this journey of building a great company based on a great product.
Shipium is a modern logistics platform built to help retailers and eCommerce brands streamline shipping, reduce delivery times, and compete with Amazon-level speed. As the company gained traction in new market segments and expanded its product offerings, it needed a clearer, more compelling narrative to accelerate go-to-market (GTM) execution and position itself for a successful Series B fundraise.
Clarifying the Message to Unlock Growth
With a growing opportunity ahead, Shipium partnered with Insight Partners to refine its messaging, sharpen its positioning, and align its team on key market opportunities. The engagement focused on helping the company tell a bigger, bolder story that reflected its evolving value proposition and market potential:
- Market Analysis: Conducted a competitive messaging review and gathered input from Gartner analysts to clarify market trends and Shipium’s key differentiators.
- Stakeholder Discovery: Interviewed Shipium’s leadership and key customers to surface buyer insights and define Shipium’s most compelling value drivers.
- Messaging Workshop: Led an in-person session to align the team around priority segments, personas, core benefits, and unique differentiators.
- Refined Narrative: Delivered a new messaging framework, which Shipium quickly integrated into updated website copy, sales materials, and content strategy.
Key Results
- Updated Messaging in Market: Shipium launched new website content and refreshed its messaging across key channels by the end of Q3.
- Record ARR Growth: The company hit its Q4 new ARR targets by October, achieving a 300%+ YoY increase in Q4 new ARR—a testament to the clarity and resonance of its new positioning.
Building Momentum Toward Series B
With a sharper narrative, clearer positioning, and measurable market response, Shipium is now equipped to scale faster, win new customers, and position itself for continued success. Insight Partners’ strategic messaging engagement helped set the stage for Shipium’s next phase of growth and category leadership.
"Insight ran a full workshop with us and put together this comprehensive view of messaging. And that really anchored us and set the stage for us being able to start running really fast in the latter half of ‘24 ... and explode how we’re thinking about the business."
