Insight Partners is an awesome firm that shares many of our values, and we’ve been grateful to have them as partners on this journey of building a great company based on a great product.
Eran Zinman Co-Founder & CEO Monday.com*
London, No Data Available, U.K.
Lehi, Utah, U.S.
Farmington, Utah, U.S.
San Francisco, California, U.S.
Wilmington, North Carolina, U.S.
San Francisco, California, U.S.
Limerick, No Data Available, Ireland
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Miami, Florida, U.S.
San Francisco, California, U.S.
Insight Partners is an awesome firm that shares many of our values, and we’ve been grateful to have them as partners on this journey of building a great company based on a great product.
Scaling Growth with a Data-Driven Marketing Strategy
Founded in 2013, DistroKid distributes 30-40% of all new music in the world. They have built their business on providing musicians, managers and record labels with online tools and services that are innovative, easy-to-use, and affordable. More than 2 million artists rely on DistroKid, including hobbyists, up-and-coming musicians, top influencers, and international stars. DistroKid's expanding array of services include music distribution, monetization, metadata customization, storage, and promotion. DistroKid's skilled staff, coupled with a largely automated backend, has enabled DistroKid to process more than 25 million songs, while simultaneously providing fast, personal & friendly customer service to artists of every size.
Optimizing Marketing for Scalable Growth
While DistroKid had achieved impressive growth organically, there was an opportunity to refine its marketing approach and increase efficiency across acquisition channels. Insight Partners worked closely with DistroKid to focus efforts on high-impact platforms, including Google and Facebook, while optimizing landing pages to drive better conversion rates. These initiatives helped maximize the effectiveness of DistroKid’s marketing spend and boost customer acquisition.
Supporting Leadership & Strengthening Strategy
Insight provided marketing advisory support, ensuring continued momentum while DistroKid identified the right marketing leader. Insight also played an active role in the hiring process, participating in the interview panel to ensure the selected candidate had the skills and experience needed to drive long-term success.
To further strengthen the team’s execution, Insight introduced a structured 90-day planning framework, enabling the organization to stay focused on key priorities and achieve measurable outcomes in the meantime.
Key Results
- Increased Lead Generation: A refined marketing strategy led to a 25% year-over-year increase in marketing-sourced leads and a 50% rise in new account creations.
- Accelerated International Growth: Optimized acquisition channels contributed to a 40% improvement in overall growth metrics, strengthening DistroKid’s presence in new markets.
- Seamless Leadership: Ensured marketing team continuity and strategic alignment, setting the stage for success under new leadership.
A Partner in Long-Term Growth
Through Insight Partners’ strategic guidance, DistroKid successfully optimized its marketing efforts, enhanced global expansion, and navigated a critical leadership transition while maintaining growth momentum. Today, DistroKid continues to empower independent artists worldwide, supported by a strong marketing foundation for sustained success.
"Insight was part of the core team that led an urgent search, including being part of the interview panel to make sure our hire had the exact right skills we needed."*
