Portfolio Companies

  • AI/ML Ops
    Architecture, Engineering, and Construction
    B2B GTM
    B2C MarTech & Customer Support
    BioTech/Therapeutics
    Consumer
    Cybersecurity
    Data & Data Mgmt.
    DevOps
    eCommerce Enablement
    Education
    Energy & Climate
    Finance & Accounting
    Financial Services
    Gaming
    Government
    Healthcare
    Human Capital
    IT Mgmt
    Legal & Compliance
    Manufacturing
    Marketplace
    Other Vertical Market SaaS
    Payments
    Product & Process Management
    Real Estate
    Supply Chain & Logistics
    Web3
  • North America
    Africa
    Western Europe
    Eastern Europe
    Asia Pacific
    Israel
    South America
  • Current Investment
    Prior Investment

Limerick, No Data Available, Ireland

Amsterdam, No Data Available, Netherlands

Tel Aviv, No Data Available, Israel

Bonn, No Data Available, Germany

Miami, Florida, U.S.

San Francisco, California, U.S.

Insight Partners is an awesome firm that shares many of our values, and we’ve been grateful to have them as partners on this journey of building a great company based on a great product.
Eran Zinman
Co-Founder & CEO Monday.com*

London, No Data Available, U.K.

Lehi, Utah, U.S.

Farmington, Utah, U.S.

Espressive logo

San Francisco, California, U.S.

Wilmington, North Carolina, U.S.

San Francisco, California, U.S.

Based in San Francisco, BlueOcean provides brand strategy as a service to deliver actionable recommendations, and always-on tracking. Using its proprietary AI-powered strategy engine, BlueOcean mines, analyzes and triangulates hundreds of data sources to arm organizations with insights into how to unlock growth relative to competitors with strategic marketing recommendations that can be acted on immediately to drive overall brand equity and health. 

BlueOcean was co-founded by CEO Grant McDougall, COO/President Liza Nebel, and Chief Data Scientist Matthew Gross who bring decades of experience in brand building for Chevron, AT&T, HP, Toyota, Samsung, Disney, American Express, Apple, Microsoft, and others. The trio co-founded BlueOcean after realizing much of the data mining and analysis needed for brand strategizing could be automated and at the same time, it could offer actionable advice that marketing teams and c-suite executives could deploy quickly. 

Investment Team Rachel Geller Whit Bouck Jeff Lieberman Michael Shephard
Sectors B2B GTM
Initial Investment July 2021
Status Current Investment