Portfolio Companies

Tricentis is the global leader in enterprise continuous testing, widely credited for reinventing software testing for DevOps, cloud, and enterprise applications. The Tricentis AI-based, continuous testing platform provides a new and fundamentally different way to perform software testing. An approach that’s totally automated, fully codeless, and intelligently driven by AI. It addresses both agile development and complex enterprise apps, enabling enterprises to accelerate their digital transformation by dramatically increasing software release speed, reducing costs, and improving software quality. Tricentis has been widely recognized as the leader by all major industry analysts, including being named the leader in Gartner’s Magic Quadrant five years in a row. Tricentis has more than 1,800 customers, including the largest brands in the world, such as Accenture, Coca-Cola, Nationwide Insurance, Allianz, Telstra, McKesson, and Vodafone. 

Laying the Groundwork for SaaS Growth

When Insight Partners invested in Tricentis, the company was evolving from an on-premise testing vendor into a fully cloud-native SaaS platform. Despite strong product differentiation, the business required a GTM realignment and enhanced operational rigor to support its next phase of global growth.

How Insight Helped

- GTM Strategy & U.S. Expansion: Supported Tricentis in transitioning to a SaaS-first model and expanding its presence in the U.S. market, aligning GTM operations with long-term growth goals.

- Sales & Pipeline Execution: Partnered on refining sales operations to support SaaS scalability, improve pipeline forecasting, and strengthen revenue predictability.

- M&A & Platform Expansion: Leveraged Insight’s M&A engine to help Tricentis expand its product footprint through targeted acquisitions, rounding out an end-to-end testing platform and increasing competitive differentiation.

- Operational Readiness & Exit Execution: Collaborated closely on financial reporting improvements and exit preparation—including market narrative development and transaction execution.

- Enterprise Network Access: Facilitated over 200 executive introductions through the Insight Partners for Enterprise network to support strategic growth and pipeline acceleration.

Scaling with Leadership and Operational Precision

Through its partnership with Insight, Tricentis made major strides across strategic and operational dimensions:

- Transformed into a cloud-native SaaS platform, positioning for long-term scalability.

- Built an end-to-end testing suite through targeted acquisitions, strengthening its competitive moat.

- Evolved into a leadership-driven organization, reducing reliance on external support.

- Prepared and executed a strategic transaction with disciplined financials and a focused market narrative.

Tricentis’ transformation reflects the impact of disciplined go-to-market alignment, strategic product expansion, and experienced leadership—solidifying its position as the enterprise standard for continuous testing in the cloud era.