Insight Partners is an awesome firm that shares many of our values, and we’ve been grateful to have them as partners on this journey of building a great company based on a great product.
Eran Zinman Co-Founder & CEO Monday.com*
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Lehi, Utah, U.S.
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San Francisco, California, U.S.
Wilmington, North Carolina, U.S.
San Francisco, California, U.S.
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Insight Partners is an awesome firm that shares many of our values, and we’ve been grateful to have them as partners on this journey of building a great company based on a great product.
Redefining the Digital Workplace Through AI Innovation
Espressive is an AI-powered virtual assistant platform designed to automate employee support. Focused on improving the employee experience, Espressive delivers fast, accurate answers to workplace questions across IT, HR, and other departments—reducing help desk ticket volume and boosting productivity.
Achieving Forrester Wave Leader Status
In 2022, Espressive participated in its first Forrester Wave evaluation, aiming to establish itself as a recognized leader in the market. With guidance from Insight’s Onsite team, Espressive prepared evaluation materials, coached customer references, and developed a strategic rebuttal approach. These efforts resulted in Espressive earning Leader status in its debut evaluation.
Building on this momentum, Espressive collaborated with Onsite again for the 2024 Forrester evaluation. Leveraging Onsite’s Analyst Relations (AR) expertise, Espressive refined its submission strategy and maximized its scoring potential, ultimately achieving the highest Leader position in The Forrester Wave.
Driving Market Impact and Competitive Positioning
Espressive’s recognition in the Forrester Wave has significantly boosted its market presence, resulting in a surge of inbound demo requests and enhanced prospect engagement. This industry acknowledgment has also equipped the sales team to more effectively position Espressive against larger, better-funded competitors like Moveworks, enabling them to compete successfully in a crowded market.
- Preparation of Evaluation Materials: Onsite supported Espressive in crafting critical information about its platform and strategy for submission to Forrester.
- Customer Reference Coaching: Onsite provided guidance on selecting and coaching customer references, a crucial factor in the evaluation process.
- Strategic Rebuttal Support: Onsite’s AR experts collaborated with Espressive’s leadership team to develop a strategy for increasing specific scores after initial evaluation feedback.
"Insight was instrumental in assisting us during the review period, providing the right arguments that led to significant improvements in our score in two critical areas."*