Insight Partners is an awesome firm that shares many of our values, and we’ve been grateful to have them as partners on this journey of building a great company based on a great product.
Eran Zinman Co-Founder & CEO Monday.com*
London, No Data Available, U.K.
Lehi, Utah, U.S.
Farmington, Utah, U.S.
San Francisco, California, U.S.
Wilmington, North Carolina, U.S.
San Francisco, California, U.S.
Limerick, No Data Available, Ireland
Amsterdam, No Data Available, Netherlands
Tel Aviv, No Data Available, Israel
Bonn, No Data Available, Germany
Miami, Florida, U.S.
San Francisco, California, U.S.
Insight Partners is an awesome firm that shares many of our values, and we’ve been grateful to have them as partners on this journey of building a great company based on a great product.
commercetools is a leading provider of headless commerce technology, enabling brands to build flexible, scalable digital commerce experiences. Its API-first, cloud-native platform empowers businesses to quickly adapt to changing customer demands across channels, devices, and markets.
Fueling Growth with Strategic Investment
- 2019: Insight led a majority investment, positioning commercetools for rapid expansion.
- 2020 & 2021: Provided follow-on investments to support continued scaling and innovation.
Building a High-Impact Leadership Team
To sustain its growth trajectory, commercetools needed strong leadership in product, sales, and marketing. Insight’s Talent team supported commercetools in hiring critical executives who helped drive global expansion and go-to-market execution.
- Recruited Key Leadership Roles in product, sales, and marketing to strengthen execution.
- Helped commercetools increase average selling price (ASP) via pricing and packaging refinement, improving profitability and market positioning.
- Grew ARR significantly since 2019, positioning commercetools as a global leader in headless commerce.
Leading the Next Era of Digital Commerce
With Insight Partners’ strategic investment, leadership support, and pricing expertise, commercetools successfully scaled its operations, strengthened its market position, and achieved exceptional revenue growth. Today, commercetools continues to shape the future of headless commerce, empowering enterprises with modern, flexible commerce solutions.
