Building Locally, Scaling Globally: A SaaS founder’s 7-step guide for global expansion
“Entering a new market is often resource-intensive, challenging, and can take some time before you really know whether it is working.”
That’s how Insight Partners Managing Director Matt Gatto summarizes the challenges of global expansion. Having worked closely with companies navigating this journey, Gatto has seen these hurdles firsthand — partnering with high-growth companies like Rattle and DataSnipper as they scaled successfully across borders.
Expansion is a sharp learning curve, even for experienced SaaS founders. In fact, almost every aspect of running your company could be different in another market, from pricing and sales to marketing and regulation. Getting it wrong could be costly — but you didn’t become a founder to play it safe.
We created Building Locally, Scaling Globally: A SaaS founder’s 7-step guide for global expansion to help SaaS founders like you navigate the complexities of global expansion with confidence. With seven actionable steps, our investors, Onsite experts, and leaders from Copado and Templafy equip you with the insights and strategies needed to seize new opportunities and take your ScaleUp to the global stage.
These steps include how to:
- Decide which market to enter. How to evaluate and prioritize target geographies.
- Understand legal and regulatory frameworks. How to equip your company to handle the most common legal challenges.
- Localize product and pricing. How to adapt to different business cultures and levels of willingness to pay.
- Establish local partnerships. How to build relationships with resellers, distributors, and advisers.
- Build local teams and support. How to find talent, and which hires to prioritize.
- Tailor marketing and sales strategies. How to adapt your approach to suit the new market.
- Optimize infrastructure and measure success. How to set your team up for scalable support and measure success.
Expand with confidence and download the guide below.
