Insight’s Periodic Table of B2B Digital Marketing Metrics

Insight’s “Periodic Table of B2B Digital Marketing Metrics” provides the statistics and tactical trends that Insight Venture Partners has collected from our portfolio companies and observed across the industry. The Periodic Table reflects the complexity of the software marketing landscape but is not an exhaustive list of all marketing activities. These are the core metrics that companies need to measure and manage, and will vary by type of product sold, and by end buyer (business buyer or tech buyer).