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Brand and culture can have a huge impact on the performance and valuation of fast-growing companies, typically representing 50% of exit valuation in the form of “goodwill.”
But telling the best, most compelling story about these intangibles is a challenge. The traditional Mission-Vision-Values framework dates to the 1960s and just doesn't resonate with today’s purpose-driven millennial workforce and modern marketplace. Since it’s not always clear how brand and culture relate to one another, leaders are left struggling to articulate them a meaningful and memorable way.
To help you maximize the impact of these critical intangible assets, Insight has partnered with BrandFoundations to host this thought-provoking 30-minute webinar.
What You Will Learn:
- The financial impact of a purposeful, aligned and well-articulated brand and culture
- How to use archetypes to clarify and link your brand and culture narratives
- How to replace the stale Mission, Vision & Values framework with a more authentic and memorable story
- We will reserve time at the end of the presentation for Q&A.
