Insight Partners is an awesome firm that shares many of our values, and we’ve been grateful to have them as partners on this journey of building a great company based on a great product.
Eran Zinman Co-Founder & CEO Monday.com*
London, No Data Available, U.K.
Lehi, Utah, U.S.
Farmington, Utah, U.S.
San Francisco, California, U.S.
Wilmington, North Carolina, U.S.
San Francisco, California, U.S.
Limerick, No Data Available, Ireland
Amsterdam, No Data Available, Netherlands
Tel Aviv, No Data Available, Israel
Bonn, No Data Available, Germany
Miami, Florida, U.S.
San Francisco, California, U.S.
Insight Partners is an awesome firm that shares many of our values, and we’ve been grateful to have them as partners on this journey of building a great company based on a great product.
commercetools is a next-generation software technology company that offers a true cloud commerce platform, providing the building blocks for the new digital commerce age. Our leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future. Our agile, componentized architecture improves profitability by significantly reducing development time and resources required to migrate to modern commerce technology and meet new customer demands. It is the perfect starting point for customized microservices.
Founded in 2006 commercetools is one of the fastest growing enterprise software companies in Europe with 190 employees at its European (Munich, Berlin, Jena, Amsterdam, London), US (Durham), and APAC offices (Singapore) serving international brands such as Bang & Olufsen, Carhartt WIP, C.H. Beck, Cimpress and Express. Since September 2014, commercetools is a daughter company of REWE digital GmbH and thus is part of the REWE group.
Fueling Growth with Strategic Investment
- 2019: Insight led a majority investment, positioning commercetools for rapid expansion.
- 2020 & 2021: Provided follow-on investments to support continued scaling and innovation.
Building a High-Impact Leadership Team
To sustain its growth trajectory, commercetools needed strong leadership in product, sales, and marketing. Insight’s Talent team supported commercetools in hiring critical executives who helped drive global expansion and go-to-market execution.
Optimizing Pricing & Driving Revenue Growth
- Pricing & Packaging Refinement: Insight helped commercetools increase average selling price (ASP) by more than 10%, improving profitability and market positioning.
- ARR Growth: Since Insight’s initial investment in 2019, commercetools has grown ARR 8x, reflecting its accelerated enterprise adoption and strong market demand.
- Recruited Key Leadership Roles in product, sales, and marketing to strengthen execution.
- Increased ASP by 10%+, enhancing revenue efficiency.
- Grew ARR 8x since 2019, positioning commercetools as a global leader in headless commerce.
Leading the Next Era of Digital Commerce
With Insight Partners’ strategic investment, leadership support, and pricing expertise, commercetools successfully scaled its operations, strengthened its market position, and achieved exceptional revenue growth. Today, commercetools continues to shape the future of headless commerce, empowering enterprises with modern, flexible commerce solutions.
