Insight Partners was founded 30 years ago in a modest New York City office, with a bold vision: to be more than just investors.

Forget transactional. We aspired to be transformational.

Back then, software wasn’t the ubiquitous force it is today. But we believed in its unbound potential to shape industries, communities, and economies. We committed to helping the companies driving this transformation scale and thrive.

Today, that vision is a reality—software is the backbone of everything we do. Insight’s strategy is built on the enduring belief in the revolutionary power of software. Whether it’s reshaping an industry or improving lives, software powers the future, and software is powered by Insight.

Insight proudly takes a stage-agnostic approach to investing. We prioritize opportunity over how many rounds of funding a company has taken, and we are well-equipped to support founders and companies at every stage of growth. We look for exceptional technology and teams with strong SaaS unit economics. We look for companies we can help take to the next level, whether that means emerging from your seed stage or preparing for an IPO.

Our partnership approach, from early stages of innovation to global scale, has allowed us to build enduring, transformative relationships with founders, seasoned executives, and companies. It’s why they trust us on their journey. Insight Partners provides more than flexible capital—we bring the strategic insight, operational expertise, and relentless discipline needed to scale. We are committed to catalyzing growth.

Insight’s legacy is built on shaping the future, defining trends that drive innovation rather than simply following them. Our ability to stay ahead of the curve comes from our deep, ever-evolving expertise in software.

This has helped define our north star for the future: The Insight Way.

The Insight Way is how we work with founders, train the next generation of investors, and continue to push the boundaries of what’s possible. It’s not a fixed set of rules but a dynamic framework that evolves with us.

Many things in this industry can be copied. The Insight Way cannot.

We believe in the power of process. Success isn’t a moment; it’s a system.

While the world loves a flashy outcome, Insight knows that real, repeatable success comes from getting the process right. Whether partnering with a founder to scale their business or training a new Insight analyst, we always focus on doing things the right way, not the easy way.

Take our in-house approach to sourcing, for example. In the early days, Insight pioneered a data-driven method to uncover the best software companies before anyone else even knew they existed. Today, our sourcing team uses proprietary processes, tools, and deep expertise to stay ahead of the market and find the most promising opportunities globally.

We believe in relentless innovation. Whether through sourcing, scaling, or exiting, we’re always evolving. We’re always improving.

Twenty-five years ago, we launched Insight Onsite, a revolutionary dedicated platform of SaaS operators offering unparalleled expertise to help companies scale faster and smarter. With today’s industry shifts and evolving business needs, Onsite, now more than 130 experts strong, continuously innovates to ensure our portfolio is empowered to succeed in any market. Innovation is part of our DNA.

We believe in the importance of people. From our team to our founders, we invest in talent and trust them to lead.

To succeed, we need to scale people, not just companies. From the moment someone joins Insight—whether as a portfolio founder or an Insight employee, from analyst all the way to partner—they become part of a culture that prioritizes growth, trust, and empowerment. We give young talent extraordinary responsibility because we believe in potential. We invest in development, foster collaboration, and celebrate career success over decades. And our commitment doesn’t end when someone leaves Insight. Our alumni network is filled with top-notch leaders who continue to make waves in the industry, carrying the lessons they learned into their next ventures.

We believe in the power of partnerships. When built on trust, they stand the test of time.

Partnership isn’t just about financial backing; it’s about mutual commitment to growth. We understand that real success comes from being by each other’s side through every stage of the journey. Our founders trust us because of the expertise, resources, and support we bring to help them scale. In turn, we trust our founders to grow their companies into the businesses of tomorrow.

One of our most important partnerships is that of our Limited Partners and the trust they place in us. We constantly seek to earn and reinforce that trust and deeply respect the responsibility of being good custodians of capital. The Insight Way is operating with integrity.

We believe in building legacies, not fleeting wins—including our own.

When you partner with Insight, you know we’re invested in your vision. We provide support that empowers you to think boldly, act decisively, and lead authentically.

We believe in The Insight Way.